Month: November 2015

4 Online Shopping Predictions for the 2015 Holiday Season

4 Online Shopping Predictions for the 2015 Holiday Season 4 Online Shopping Predictions for the 2015 Holiday Season

Believe it or not, we are already in the midst of the holiday shopping season. More and more consumers are choosing to make purchases online, which is why we recently shared with you some ways that you can prepare your website for the influx of traffic during the holidays. So what can we expect online […]

4 Mistakes to Avoid When Re-Working Your Website Design

4 Mistakes to Avoid When Re-Working Your Website Design 4 Mistakes to Avoid When Re-Working Your Website Design

Considering all of the potential that an update to your website design can offer to your business, it’s easy to want to jump right in. However, you should really approach a re-design of your website just like you would a remodel of your home. Updating your website is much more than just introducing some bright […]

7 Steps for Building a Brand for Your Small Business

7 Steps for Building a Brand for Your Small Business 7 Steps for Building a Brand for Your Small Business

Branding is absolutely critical to your business, regardless of its size. While most small business owners recognize this, many fail to make branding the heart of their businesses. When launching your brand online, it’s especially important that you make branding a priority to most accurately represent your company. With that being said, here are 7 […]

5 Holiday Marketing Ideas for Social Media Campaigns

5 Holiday Marketing Ideas for Social Media Campaigns 5 Holiday Marketing Ideas for Social Media Campaigns

As if you didn’t already know it, marketers are in the height of the holiday season. When you’re running a small business (or any sized business for that matter), you’ll know that the holiday season starts early–October 1st for most marketers. The holidays are rapidly approaching, and consumers are turning to the internet to research […]

3 Email Marketing Tips That Make People Want to Click

3 Email Marketing Tips That Make People Want to Click 3 Email Marketing Tips That Make People Want to Click

The average number of emails that a person sends and receives each day is 121. That makes sifting through an email inbox more of a chore than an enjoyable activity. The biggest challenge that businesses need to overcome in regards to email marketing is standing out among the clutter marketing emails. You want your recipients […]

5 Ways to Get Your Website Ready for the Holiday Rush

5 Ways to Get Your Website Ready for the Holiday Rush 5 Ways to Get Your Website Ready for the Holiday Rush

Most marketers agree that the holiday season arrives at the stroke of midnight on November 1st. Since that date has quickly come and gone, what are you doing to prepare your website for the influx of consumer traffic that the holiday season will bring? Here are 5 areas that your business should be focusing on […]

To App or Not to App: Should You Build Your Web App In-House?

To App or Not to App: Should You Build Your Web App In-House? To App or Not to App: Should You Build Your Web App In-House?

This is a question that many business owners ask themselves when they’re ready to take their websites to the next level. However, if you take the time to research whether it’s smart to handle web app development in-house or outsource it, you’ll likely find that the best option is to outsource it. When outsourcing web […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.