Believe it or not, we are already in the midst of the holiday shopping season. More and more consumers are choosing to make purchases online, which is why we recently shared with you some ways that you can prepare your website for the influx of traffic during the holidays. So what can we expect online […]
Month: November 2015
4 Mistakes to Avoid When Re-Working Your Website Design
Considering all of the potential that an update to your website design can offer to your business, it’s easy to want to jump right in. However, you should really approach a re-design of your website just like you would a remodel of your home. Updating your website is much more than just introducing some bright […]
7 Steps for Building a Brand for Your Small Business
Branding is absolutely critical to your business, regardless of its size. While most small business owners recognize this, many fail to make branding the heart of their businesses. When launching your brand online, it’s especially important that you make branding a priority to most accurately represent your company. With that being said, here are 7 […]
5 Holiday Marketing Ideas for Social Media Campaigns
As if you didn’t already know it, marketers are in the height of the holiday season. When you’re running a small business (or any sized business for that matter), you’ll know that the holiday season starts early–October 1st for most marketers. The holidays are rapidly approaching, and consumers are turning to the internet to research […]
3 Email Marketing Tips That Make People Want to Click
The average number of emails that a person sends and receives each day is 121. That makes sifting through an email inbox more of a chore than an enjoyable activity. The biggest challenge that businesses need to overcome in regards to email marketing is standing out among the clutter marketing emails. You want your recipients […]
5 Ways to Get Your Website Ready for the Holiday Rush
Most marketers agree that the holiday season arrives at the stroke of midnight on November 1st. Since that date has quickly come and gone, what are you doing to prepare your website for the influx of consumer traffic that the holiday season will bring? Here are 5 areas that your business should be focusing on […]
To App or Not to App: Should You Build Your Web App In-House?
This is a question that many business owners ask themselves when they’re ready to take their websites to the next level. However, if you take the time to research whether it’s smart to handle web app development in-house or outsource it, you’ll likely find that the best option is to outsource it. When outsourcing web […]