Month: October 2015

Regardless of what you’ve heard, email marketing is most certainly not dead. In fact, it’s arguably the most effective way to reach your audience digitally and cost effectively considering that the vast majority of consumers have an email address. With that being said, we wanted to share 7 types of emails that your business should […]

It’s certainly no secret that the way your website will serve your business will evolve over time, both for the targeted consumer and your company. While there’s no magic formula for how often you should update your website design, a good rule of thumb is to re-evaluate your existing design’s performance on an annual basis […]

If you’re like most companies, you plan your blog posts and social media content well in advance. However, after you’ve written 3 blog posts, the thought of having to come up with a week’s worth of engaging content ideas can be quite draining. As a smart business owner, you understand that regularly delivering engaging, value-added […]

The social media landscape is always a-changing, and this is especially true if you take a look at some of the big announcements that happened in the social media world in just September alone. Here are some of the biggest changes that happened during the month of September that social media marketers definitely need to […]

Your slogan is one of your most important branding tools. For more than a century, businesses have relied on catchy words and phrases to tell the world what their brands are all about. If done right, a slogan can easily become the centerpiece of your branding strategy. Slogans make your brand memorable with your audience. […]

It’s no secret that one of the most powerful ways to boost search engine optimization and to appeal to Google’s search algorithm is to earn inbound links from authoritative websites. But how do you go about accomplishing this? Unfortunately, link building is not something that your business has complete control of. There are, however, some […]