Month: October 2015

7 Types of Emails Your Business Should Be Sending

7 Types of Emails Your Business Should Be Sending 7 Types of Emails Your Business Should Be Sending

Regardless of what you’ve heard, email marketing is most certainly not dead. In fact, it’s arguably the most effective way to reach your audience digitally and cost effectively considering that the vast majority of consumers have an email address. With that being said, we wanted to share 7 types of emails that your business should […]

4 Powerful Testing Tools for Optimal Website Performance

4 Powerful Testing Tools for Optimal Website Performance 4 Powerful Testing Tools for Optimal Website Performance

It’s certainly no secret that the way your website will serve your business will evolve over time, both for the targeted consumer and your company. While there’s no magic formula for how often you should update your website design, a good rule of thumb is to re-evaluate your existing design’s performance on an annual basis […]

How Crowdsourcing Content from Your Entire Organization is Good for SEO

How Crowdsourcing Content from Your Entire Organization is Good for SEO How Crowdscourcing Content from Your Entire Organization is Good for SEO

If you’re like most companies, you plan your blog posts and social media content well in advance. However, after you’ve written 3 blog posts, the thought of having to come up with a week’s worth of engaging content ideas can be quite draining. As a smart business owner, you understand that regularly delivering engaging, value-added […]

Big Changes for Social Media Marketing in September

Big Changes for Social Media Marketing in September Big Changes for Social Media Marketing in September

The social media landscape is always a-changing, and this is especially true if you take a look at some of the big announcements that happened in the social media world in just September alone. Here are some of the biggest changes that happened during the month of September that social media marketers definitely need to […]

How to Create a Strong Slogan For Your Business

How to Create a Strong Slogan For Your Business How to Create a Strong Slogan For Your Business

Your slogan is one of your most important branding tools. For more than a century, businesses have relied on catchy words and phrases to tell the world what their brands are all about. If done right, a slogan can easily become the centerpiece of your branding strategy. Slogans make your brand memorable with your audience. […]

5 Data Proven Ways to Earn More Links to Your Website

5 Data Proven Ways to Earn More Links to Your Website 5 Data Proven Ways to Earn More Links to Your Website

It’s no secret that one of the most powerful ways to boost search engine optimization and to appeal to Google’s search algorithm is to earn inbound links from authoritative websites. But how do you go about accomplishing this? Unfortunately, link building is not something that your business has complete control of. There are, however, some […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.