Month: September 2015

Welcome Emails: Why You Need Them and How to Optimize for More Click-Throughs

Welcome Emails: Why You Need Them and How to Optimize for More Click-Throughs Welcome Emails: Why You Need Them and How to Optimize for More Click-Throughs

It goes without being said that everyone appreciates good manners, and this pertains to email marketing as well. If you’re like 81 percent of marketers, you send a welcome email to your new subscribers. As a consumer, you can almost expect this these days. So, if your business is not currently doing this, you need […]

Important Lessons to Be Learned from a Web App Development Failure

Important Lessons to Be Learned from a Web App Development Failure Important Lessons to Be Learned from a Web App Development Failure

If you’re currently consider a re-design to your website, you’ve likely been reading up about the differences between a static website design and custom web app development. For those that have determined that they need a more interactive website that can be controlled by the visitor, you’ve probably arrived at the conclusion that a custom […]

4 Website Design Enhancements to Prepare for an Influx of Traffic

4 Website Design Enhancements to Prepare for an Influx of Traffic 4 Website Design Enhancements to Prepare for an Influx of Traffic

Imagine the immediate website traffic that businesses featured on Shark Tank receive. If you watch the show, there is a very good chance that you’re also simultaneously checking these businesses out online. If you consider that a large percentage of the other millions of people watching the show are also checking out these businesses online, […]

Instagram Opens Social Media Advertising Up to Businesses of All Sizes

Instagram Opens Social Media Advertising Up to Businesses of All Sizes Instagram Opens Social Media Advertising Up to Businesses of All Sizes

If you’ve recently scrolled through your Instagram feed, you’ve likely noticed an increase in the number of ads from brands that you may or may not already be following. This is because Instagram recently opened up its social media advertising offerings to businesses of all sizes. Instagram is not new to offering paid social media […]

What Makes the Most Widely Read Blogs So Successful?

What Makes the Most Widely Read Blogs So Successful? What Makes the Most Widely Read Blogs So Successful?

As a business owner or marketer that works hard to maintain a quality business blog, it can be incredibly frustrating to see that your posts aren’t being read. You think you’re doing everything right, but you just can’t seem to get your blog to take off. So how are top business blogs earning such a […]

The Top 5 College Logo Designs: What Makes Them Stand Out?

The Top 5 College Logo Designs: What Makes Them Stand Out? The Top 5 College Logo Designs: What Makes Them Stand Out?

Logo design is such an important aspect of branding. Ideally, your logo should be able to immediately connect consumers’ minds with your business without the need to see the name of your business. Your organization’s logo design should not only communicate what your brand is all about, but also be memorable and help your company […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.