Day: August 11, 2015

The Problem With Groupon: Why Small Businesses Fail to Realize the Opportunity

The Problem With Groupon: Why Small Businesses Fail to Realize the Opportunity The Problem With Groupon: Why Small Businesses Fail to Realize the Opportunity

As a small business owner, have you felt skeptical about using Groupon to promote your company? If so, you’re certainly not the only one. Many businesses view Groupon in a negative light as they feel it positions them as a cheap coupon business. Not only do they have to share a portion of their already […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.