Month: August 2015

How to Determine If Your Big Idea Needs a Custom Web Application

How to Determine If Your Big Idea Needs a Custom Web Application How to Determine If Your Big Idea Needs a Custom Web Application

If you’re currently considering giving your website a face lift, there’s no question that you’ve come across the terms “website design” and “web app development.” Some people use these two terms interchangeably; however, doing so is actually incorrect as there are very distinct differences between the two. Probably the most basic way to differentiate the […]

How Iconography Can Help Illustrate Your Point in More than Just Website Design

How Iconography Can Help Illustrate Your Point in More than Just Website Design How Iconography Can Help Illustrate Your Point in More than Just Website Design

Too many businesses feel the pressure to cram as much content as possible into their website, and therefore end up with a website design that is cluttered, difficult to navigate through, and overall unappealing to the audience. When you’re already faced with the challenge of competing for the attention of your audience’s dwindling attention spans, […]

Why Sourcing Web App Development Locally is More Expensive…and Better

Why Sourcing Web App Development Locally is More Expensive…and Better Why Sourcing Web App Development Locally is More Expensive...and Better

Maybe you’ve decided that the functionality of your website needs to move beyond traditional website design. To make your website more interactive or to best serve the growing technological needs of your customers and organization, custom web app development is the path to take. Due to the complexities associated with custom web app development and […]

How to Get Your Email Unsubscribe Rate Under Control

How to Get Your Email Unsubscribe Rate Under Control How to Get Your Email Unsubscribe Rate Under Control

There are a number of metrics that you should be monitoring as far as your email marketing efforts are concerned, with the dreaded “unsubscribe” metric being one of the most critical performance measurements. Keeping this number under control is absolutely essential to maintaining a healthy contact list. Of course, this becomes more challenging to do […]

The Problem With Groupon: Why Small Businesses Fail to Realize the Opportunity

The Problem With Groupon: Why Small Businesses Fail to Realize the Opportunity The Problem With Groupon: Why Small Businesses Fail to Realize the Opportunity

As a small business owner, have you felt skeptical about using Groupon to promote your company? If so, you’re certainly not the only one. Many businesses view Groupon in a negative light as they feel it positions them as a cheap coupon business. Not only do they have to share a portion of their already […]

So You’ve Launched Your New Website Design, Now What?

So You’ve Launched Your New Website Design, Now What? So You've Launched Your New Website Design

So you’ve finally launched your new website, congrats! While this is an exciting accomplishment, the reality is that you’ve only scraped the surface with your online marketing strategy. The most successful brands view their website as the foundation for their marketing efforts, but find that the real results come from what happens next: creating a […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.