Month: July 2015

What Does a Social Media Specialist Actually Do All Day?

What Does a Social Media Specialist Actually Do All Day? What Does a Social Media Specialist Actually Do All Day?

It’s almost second nature for group conversations to lead to talking about what people do for a living, and whenever I mention that I own an agency specializing in website design, email marketing, and social media, I got a variety of puzzled looks. Of course, one of the first follow up questions that I am […]

3 Ways Website Design Has Changed Over the Past Decade

3 Ways Website Design Has Changed Over the Past Decade 3 Ways Website Design Has Changed Over the Past Decade

We all know that a decade can bring a lot of changes with it; however, in the world of website design, these changes are astronomical. Think about how you were using the internet in 2005. At this time, Facebook and the concept of social media networking was just emerging. Unless it was work related, you […]

5 Search Engine Optimization Musts for Launching Your Brand Online

5 Search Engine Optimization Musts for Launching Your Brand Online 5 Search Engine Optimization Musts for Launching Your Brand Online

Search engine optimization (SEO) is not only a mouthful, but is also an intimidating term for businesses that are in the process of launching their brands online. Everyone knows that they must consider SEO in order to earn high rankings by search engines, but many are unsure about where to start. To help get you […]

5 Best Practices to Take Your Content Marketing Strategy Up a Notch

5 Best Practices to Take Your Content Marketing Strategy Up a Notch 5 Best Practices to Take Your Content Marketing Strategy Up a Notch

As search engine powerhouses like Google will continue to play a critical role in driving traffic to your business, finding ways to take your content marketing strategy up a notch is key. We often hear business owners asking what they can do to produce better content at a faster pace than their competition. While there […]

What’s the Difference Between Website Design and Web Development?

What’s the Difference Between Website Design and Web Development? What's the Difference Between Website Design and Web Development?

For many businesses that are just getting their feet wet in the digital marketing world, the terms “website design” and “web development” tend to be used interchangeably. However, if you are considering giving your website a face lift or starting fresh, you should know that there is a distinct difference between these two areas. Website […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.