Social media plays a critical role in the way that companies brand themselves today. However, despite your best efforts to put forth a thorough social media strategy that represents your brand well, a small oversight can quickly send you spiraling into a social media crisis. Think about some of the embarrassing social media blunders that […]
We recently shared the news with you that Google has once again updated its search engine algorithm, this time giving preference to mobile-friendly websites. If your website does not currently conform to Google’s mobile-friendly requirements, hopefully you are planning to take the steps in the near future to make viewing your website optimal from any […]
Despite the enormous potential that social media provides to businesses as a means to connect with their audiences, good ‘ole email marketing is still one of the most effective ways to reach a targeted audience. Are you getting the desired results from your email marketing efforts? Your determination of success could be based on a […]
Branding is the foundation of your business and will ultimately determine how successful your organization will be. Unfortunately, there are a number of business owners that don’t prioritize branding from the beginning or just simply are not consistent with branding throughout every aspect of how they operate. There are several other reasons why your current […]
If you are responsible for content creation within your organization, you’ll know that this is no easy task. While it seems that many aspects of business operations today are becoming automated, this unfortunately does not apply to writing blog posts or ebooks. There are, however, a number of free content creation tools that you can […]
As a business owner or marketer, you know that it is absolutely imperative for your brand to have an online presence. This being said, the basis for your online marketing strategy should start with your website. With the world becoming a much more digital place, your website will often be the first encounter that prospective […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.