Month: April 2015

Can Your Business Afford to Take a Vacation from Social Media?

Can Your Business Afford to Take a Vacation from Social Media? Can Your Business Afford to Take a Vacation from Social Media?

When was the last time that you really took a vacation, meaning no responding to work-related emails, stopping by the office, or jumping on a quick conference call? If you’re like most business owners, you probably can’t even remember the last time you were completely inaccessible during a vacation. Now that our world has become […]

3 Important Findings to Make Or Break Your Email Marketing Strategy

3 Important Findings to Make Or Break Your Email Marketing Strategy 3 Important Findings to Make Or Break Your Email Marketing Strategy

Whether we want to admit it or not, it’s human nature to constantly pass judgement about anything from a person’s appearance to a controversial image that someone posted on Facebook. And it doesn’t stop with email marketing. Yes, it’s no surprise that the way that you write marketing emails can say a lot about you […]

5 Ways to Start More Conversations On Social Media With Your Fans

5 Ways to Start More Conversations On Social Media With Your Fans 5 Ways to Start More Conversations On Social Media With Your Fans

How do you measure the success of your social media posts? If you’re like most business owners, you make this determination based on the activity (likes, comments, shares, retweets, repins, etc) that your posts generate. If you’re a marketer, you might even be taking advantage of analytics tools to measure the success of your posts […]

How the Newest Changes to Google’s Search Algorithm Will Impact Your Website

How the Newest Changes to Google’s Search Algorithm Will Impact Your Website How the Newest Changes to Google's Search Algorithm Will Impact Your Business

These days it’s almost unusual to come across someone that doesn’t have a smartphone. According to Pew Research, 64 percent of Americans owned a smartphone as of October 2014, and you can only imagine that this will continue to climb. This same survey also indicated that 42 percent of Americans own a tablet. These mobile […]

6 Ways to Accidentally Look Unprofessional to Customers Via Email

6 Ways to Accidentally Look Unprofessional to Customers Via Email 6 Ways to Accidentally Look Unprofessional to Customers Via Email

Email plays a critical role in the way that you do business. Aside from checking your Facebook account as soon as you roll out of your bed in the morning, you’re probably also browsing through emails while sipping on your first cup of coffee. And considering that 91 percent of consumers check their email inbox […]

Read These Three Tips Before You Update Your Website Design

Read These Three Tips Before You Update Your Website Design Read These Three Tips Before You Update Your Website Design

In a world that is becoming increasingly digital, your website is often the first impression that your audience will have of your business. Not only should your website design leave a positive lasting impression with visitors, but it should also play an integral role in converting leads to customers. If you’re finding that your website […]

6 Things That Make Logo Design For Your Business Effective

6 Things That Make Logo Design For Your Business Effective 6 Things That Make Logo Design For Your Business Effective

Logo design is a crucial part of your business’s branding strategy. People will first recognize and perceive your business based on your logo, so taking the time to get it “just right” is well worth the investment. There are a number of factors to consider when creating your logo. To make sure your logo is […]

Three Ways to Leverage the Power of Social Media for Your Business

Three Ways to Leverage the Power of Social Media for Your Business Three Ways to Leverage the Power of Social Media for Your Business

Social media has changed the face of marketing forever. As a free channel for getting your business’s name in front of your target audience, it seems to be an advertising gold mine. But social media is what you make of it. It can either be the reputation-building secret you’ve been seeking, or just another thing […]

5 Great Resources for Website Design Inspiration

5 Great Resources for Website Design Inspiration 5 Great Resources for Website Design Inspiration

You know your business needs to have a website, and you’ll want it to be a reflection of what your brand is really all about. The trouble is that it can often be challenging to know where to get started with website design. Fortunately, the internet is full of stellar websites that can offer some […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.