The world has gone digital. Online marketing, online shopping, online couponing. You name it, and you can probably find it online. With every Sam, Joe, and Suzy crowding the internet, how do you make sure your website stands out and that consumers choose your products or services over the millions of other options? Check out […]
Many business owners and marketers assume that email marketing is somewhere in the hemisphere of door-to-door salesmen – long gone and inefficient. With social media continuing to soar in popularity and use, and new advertising opportunities offering great ways to connect with your audience on these channels, why should you bother with creating time-consuming email […]
Whether you’re browsing social media, attending a work conference, or watching reality TV, it’s hard to miss the use of hashtags. While they might seem annoying or pointless at first glance, hashtags have actually proven to be a powerful tool for organizing thoughts, engaging your audience, and boosting your brand’s awareness. But, are hashtags for […]
Designers and business owners don’t always see eye to eye when it comes to white space. While designers have a love affair with the minimalist look that white space offers, business owners want to fill up the white space on their websites to promote their brands, products, and services. Now more than ever, though, these […]
In the world of social media, Facebook is King with more than 1.39 billion active users worldwide. Amazingly, Facebook is continuing to grow, which is why you simply can’t afford to neglect this marketing outlet. Your audience is already on Facebook, so what are you currently doing on this social network to cultivate loyal fans […]
Despite the social networking craze, email still continues to be one of the most effective ways to reach your audience. If you think about it, the majority of your audience has an email address, and it’s become second nature for people to check email multiple times throughout the day. Still, many businesses choose to write […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.