Day: January 13, 2015

7 Steps for Developing Buyer Personas That Make Sense

7 Steps for Developing Buyer Personas That Make Sense 7 Steps for Developing Buyer Personas That Make Sense

If you want to have a successful business, it’s absolutely critical that you understand who your customers are and what their motivations are for buying your products or services. The more information that you have about your customers, the more strategic and effective that you can be across many business fronts, including product development, pricing, […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.