Month: January 2015

How Important is a Logo Design to the Future of My Brand?

How Important is a Logo Design to the Future of My Brand? How Important is a Logo Design to the Future of My Brand?

Perhaps you’ve decided that this is the year that you are going to launch a new business. Assuming you understand the importance of having an active online presence, one of the first things that you will instinctively do for your new business is to create a website. So many new businesses have come to us […]

What Do Click-Through Rates Mean For My Email Marketing Campaign

What Do Click-Through Rates Mean For My Email Marketing Campaign What Do Click-Through Rates Mean For My Email Marketing Campaign

Between social media, websites, email marketing, and ads, there are so many different ways to reach your audience online these days. Email marketing still continues to be one of the most effective ways to captivate your audience as most people have an email account, check it daily, and if you’re collecting the right data, you […]

Can I Build My Website Myself and Save Money

Can I Build My Website Myself and Save Money Can I Build My Website Myself and Save Money

The answer to this question is yes, you can absolutely build a website on your own and save money. However, just because you can doesn’t mean that you should. With enhanced tools and resources, there is no question that website design has become accessible for the everyday person and throwing something up on the web […]

7 Steps for Developing Buyer Personas That Make Sense

7 Steps for Developing Buyer Personas That Make Sense 7 Steps for Developing Buyer Personas That Make Sense

If you want to have a successful business, it’s absolutely critical that you understand who your customers are and what their motivations are for buying your products or services. The more information that you have about your customers, the more strategic and effective that you can be across many business fronts, including product development, pricing, […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.