Month: December 2014

Humanize Your Brand By Marketing Your Business to People, Not Job Titles

Humanize Your Brand By Marketing Your Business to People, Not Job Titles Humanize Your Brand By Marketing Your Business to People

One of the most common mistakes we see repeatedly is businesses that think because they serve a specific niche or industry, everything they do to market their business should be presented in such a way that “speaks” to a job title or role instead of a person. Besides your targeting criteria, job titles and roles […]

3 Reasons Why Being OCD About Your Brand Is Good for Business

3 Reasons Why Being OCD About Your Brand Is Good for Business 3 Reasons Why Being OCD About Your Brand Is Good for Business

If it drives you nuts if a few crumbs are left on the countertop or if a drawer is not completely closed, you’re probably OCD. If your spouse is the complete opposite and is not highly detail-oriented, you could see how being OCD could cause some friction at home. At the office, however, being OCD […]

Here’s 4 Hooks to Help You Score More Email Subscribers

Here’s 4 Hooks to Help You Score More Email Subscribers Here's 4 Hooks to Help You Score More Email Subscribers

It’s no secret that email marketing is one of the best ways to grow your business in today’s digital marketing. However, it’s not as easy as it may seem. In order to successfully build your client base through email campaigns, you need the right email marketing list. Simply sending mass emails to anyone and everyone […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.