Month: November 2014

4 Things You Need for an Effective Landing Page

4 Things You Need for an Effective Landing Page 4 Things You Need for an Effective Landing Page

Landing pages are an absolute necessity to incorporate into your website design as they can be used to convince visitors to share their contact information with you in exchange for a high value offer (e.g. ebook, live demo, webinar, etc.). More importantly, they help you guide visitors directly to the information they need and in […]

3 Reasons Why You Shouldn’t Use a Photograph as Part of Your Logo Design

3 Reasons Why You Shouldn’t Use a Photograph as Part of Your Logo Design 3 Reasons Why You Shouldn't Use a Photograph as Part of Your Logo Design

Without a doubt, one of your primary marketing objectives is to create a lasting impression with your audience. While there are many ways that you can accomplish this, one of the most basic ways to be memorable is through your brand’s logo design. Think of your logo as a visual representation for everything that your […]

Why Brands That Are Conversational Are Better Than Brands That Aren’t

Why Brands That Are Conversational Are Better Than Brands That Aren’t Why Brands That Are Conversational Are Better Than Brands That Aren't

Think about some of your favorite brands that you follow online. What makes you want to read their latest blog posts or take part in their social media contests? I’m guessing it’s because these brands are conversational and are finding a way to inject humor and personality into their marketing efforts, right? Too many businesses […]

How to Write a Better Script for Your Animated Video

How to Write a Better Script for Your Animated Video How to Write a Better Script for Your Animated Video

Businesses of all sizes are embracing video marketing in an effort to get their message out there, and they’ve found that it’s also a powerful way to get their content in front of as many eyeballs as possible. In fact, approximately 50 percent of YouTube users watch business related videos on the site every week! […]

How Your Business Should Respond to Negativity and Complains Online

How Your Business Should Respond to Negativity and Complains Online How Your Business Should Respond to Negativity and Complains Online

Whether you promote your business online or not, it’s inevitable that your brand will encounter some negative feedback at one point or another, even if you do everything perfectly. An irate customer that turns to the internet to complain about your brand is likely to be near the top of your list of nightmare scenarios. […]

Why Storytelling is Crucial for Today’s Businesses

Why Storytelling is Crucial for Today’s Businesses Why Storytelling is Crucial for Today's Businesses

Perhaps there is no more powerful way to captivate your audience than with emotion, and one of the oldest and most effective ways to do this is through storytelling. Humans feel this incredible need to be connected to others, and brands that find ways to tell their stories in a way that their audience can […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.