Landing pages are an absolute necessity to incorporate into your website design as they can be used to convince visitors to share their contact information with you in exchange for a high value offer (e.g. ebook, live demo, webinar, etc.). More importantly, they help you guide visitors directly to the information they need and in […]
Without a doubt, one of your primary marketing objectives is to create a lasting impression with your audience. While there are many ways that you can accomplish this, one of the most basic ways to be memorable is through your brand’s logo design. Think of your logo as a visual representation for everything that your […]
Think about some of your favorite brands that you follow online. What makes you want to read their latest blog posts or take part in their social media contests? I’m guessing it’s because these brands are conversational and are finding a way to inject humor and personality into their marketing efforts, right? Too many businesses […]
Businesses of all sizes are embracing video marketing in an effort to get their message out there, and they’ve found that it’s also a powerful way to get their content in front of as many eyeballs as possible. In fact, approximately 50 percent of YouTube users watch business related videos on the site every week! […]
Whether you promote your business online or not, it’s inevitable that your brand will encounter some negative feedback at one point or another, even if you do everything perfectly. An irate customer that turns to the internet to complain about your brand is likely to be near the top of your list of nightmare scenarios. […]
Perhaps there is no more powerful way to captivate your audience than with emotion, and one of the oldest and most effective ways to do this is through storytelling. Humans feel this incredible need to be connected to others, and brands that find ways to tell their stories in a way that their audience can […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.