Somewhere along the way, brands made Facebook a popularity contest and began competing against each other to see who could get the most “likes”. Yes, having a lot of people “like” your Facebook page can help your brand appear credible, but does a significant amount of page likes mean that you have a solid Facebook […]
Email marketing can offer you an affordable and effective way to increase exposure for your brand and earn new customers. However, it’s shocking how many business owners, marketers, and entrepreneurs are working off of a mediocre email marketing list (or even worse–no list at all). There could be several reasons why your list is not […]
Want to know one of the fastest ways to lose credibility with your target audience? Not having a website for your business. Regardless if your business is a one man show or if you have 1,000 employees working for you, having a website is absolutely necessary in today’s highly digital and overly connected world. Even […]
Did you know that the typical business professional receives 81 emails on average, daily?! That’s a lot of email to sift through, and as a marketer, you want your email to be opened versus sent immediately to the trash or worse, marked as “spam”. So what can you do to differentiate your emails from the […]
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