Assuming that 96 percent of small businesses are on Facebook, there is a very good chance that you’ve already created a Facebook page. That doesn’t mean, however, that you are happy with the quality of your business’s Facebook page. If it’s been a while since you’ve posted to or visited the Facebook page for your […]
Coca-Cola. Nike. Disney. These brands all have logos that are recognizable even at an international level, and it’s all because they have laced their brand in everything they do, big and small. While many businesses take the time to enlist the help of a professional designer to assist in creating a logo, for whatever reason, […]
In recent years we’ve been hit with a series of updates to Google’s search engine algorithm (do the names Penguin, Panda, or Hummingbird ring a bell?), all of which have dramatically changed search engine optimization (SEO) forever. Even if you think you have a grasp of how Google currently ranks websites in their search results, […]
Email marketing is one of the most widely used forms of digital marketing today. If used properly, it can be an effective way to reach your target demographic and get your company’s message out to the right people and at the right time. However, it can also be disastrous for you and your potential customers […]
Many people still have the misconception that LinkedIn is a social media tool just for jobseekers and recruiters. While it is a great resource for connecting those interested in making a job change with prospective employers, LinkedIn can do so much more for your business. Think of it as the perfect platform for telling the […]
If you’re at all familiar with the changing landscape of digital marketing, then you know that content is king when it comes to effectively getting your message across to your target demographic. With engaging and interesting content, you draw in more visitors who can be funneled through to conversion. However, even the best content needs […]
You probably already know that social media is the cream of the crop when it comes to brand awareness and promotion online. Nearly everyone is on social media today, whether it be Facebook, Twitter, Instagram, or another. To make the most out of your digital advertising and inbound marketing efforts, it’s vital that you take […]
When it comes to your digital marketing, converting website visitors into customers is crucial for long-term success. That’s why it’s important to know how to optimize your efforts so that there are no missed opportunities. You’ve probably heard the term “conversion funnel”, but what exactly is a conversion funnel and how can it help you? […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.