Month: August 2014

Here’s How to Craft an Effective Blog Post

Here’s How to Craft an Effective Blog Post Here's How to Craft an Effective Blog Post

Crafting an effective blog post is a proven method for generating traffic to your website. With so much information online, an engaging, relevant, and well-written blog is invaluable to getting noticed. There are three points to remember when writing a blog post: be useful, keep it simple, and avoid self-promotion. Whether you’re a first timer […]

Make It Easy For Customers to Say Yes and Hard to Say No

Make It Easy For Customers to Say Yes and Hard to Say No Make It Easy For Customers to Say Yes and Hard to Say No

Over the years I’ve had the opportunity, and the privilege, to work with some truly inspirational people and absorb as much of their knowledge and real-world experience as I could. One of the most important things I learned in my journey came from the founder of a company I worked with years ago. He taught […]

How Many Clicks Does It Take For Your Visitors To Convert

How Many Clicks Does It Take For Your Visitors To Convert How Many Clicks Does It Take For Your Visitors To Convert

Whether you are building your first website or revamping an existing one, you should incorporate certain strategies to ensure that your visitors are being pushed forward through a conversion funnel rather than being pushed away from it. In the past, website design was primarily about stuffing keywords into your content in a messy attempt to […]

Facebook’s Ban On The Like-Gate and What It Means For You

Facebook’s Ban On The Like-Gate and What It Means For You Facebook's Ban On The Like-Gate and What It Means For You

Facebook recently unveiled a change to their policy that will affect the pages of more businesses than any other change they’ve made in the past. If you’re like most Facebook page administrators, than you’re probably using a custom app/tab in conjunction with an offer. The offer is probably tied to someone liking your page too, […]

4 Things That Make for a Great Logo Design

4 Things That Make for a Great Logo Design 4 Things That Make for a Great Logo Design

If you’re a business owner or marketer, then you know the importance of an attractive, and effective, logo design. Your logo represents your business to the community. If you take the time investing in a design you love, then you’re more likely to stick with it for the long-term, which results in stronger brand awareness […]

Why Buying an Email Marketing List Isn’t Always a Good Idea

Why Buying an Email Marketing List Isn’t Always a Good Idea Why Buying an Email Marketing List Isn't Always a Good Idea

There is no doubt that email marketing is a vital part of your internet marketing strategy. In fact, experts argue that when paired with quality content, email marketing can yield the highest return on investment of any other digital form of marketing. Unfortunately, it’s also the most difficult form of digital marketing to do right, […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.