Month: May 2014

4 Ways to Broadcast Your Sale With Relevant Content

4 Ways to Broadcast Your Sale With Relevant Content 4 Ways to Broadcast Your Sale With Relevant Content

While there’s certainly sometimes a need for a well-timed blast about a sale, hard-promoting a sale isn’t always the best way to get results. Today, it’s vitally important to rethink traditional marketing tactics and consider something new. I’m sure by now you’ve heard about and have a basic understanding of content marketing. Content marketing is […]

Make Your Email Marketing About More Than Just Newsletters

Make Your Email Marketing About More Than Just Newsletters Make Your Email Marketing About More Than Just Newsletters

I will bet you that right now there are multiple newsletters sitting in your deleted items, unread. In fact, I’ll bet that you don’t even read, and probably immediately delete, the majority of the marketing messages you get, even though you could easily opt out of them. Why? Because many small businesses still view email […]

Use the Right Call-to-Action to Boost Website Conversions

Use the Right Call-to-Action to Boost Website Conversions Use the Right Call-to-Action to Boost Website Conversions

Perhaps the first thing anyone should learn about small business website design is, “Just because you can do it, doesn’t mean you should.” It’s common for businesses to overload their website visitors with information, simply because there’s room for it, unlike on something with physical packaging. Many believe that if they don’t explain every aspect […]

3 Examples of Brands Crafting Memorable Experiences

3 Examples of Brands Crafting Memorable Experiences Examples of Brands Crafting Memorable Experiences

In a shrinking and increasingly competitive world, it’s becoming essential for brands to develop unique experiences for their customers. Chances are that whatever it is you’re selling is sold by dozens, hundreds, or even thousands of others. With so many choices available today, what is it that your brand is doing to differentiate itself? Simply […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.