Month: March 2014

LinkedIn Products and Service Pages Are Going Away

LinkedIn Products and Service Pages Are Going Away LinkedIn Products and Service Pages Are Going Away

If you haven’t visited your company’s LinkedIn page in awhile, you may not have noticed the warning to administrators regarding the removal of LinkedIn company products and services pages. This change is scheduled to take place on April 14th and your information on these pages will not be archived, including product recommendations. So, what now? […]

How to Deduct Your Business Website Expenses On Your Taxes

How to Deduct Your Business Website Expenses On Your Taxes How to Deduct Your Business Website Expenses On Your Taxes

This is a guest post by Shauna Wortinger, an experienced Certified Public Accountant who specializes in small and growing businesses. Visit her website by clicking here. With the explosion of online businesses, one would think that there would be a standard method of deducting the cost of your business website. But some questions still exist […]

3 Ideas for Better Email Marketing Autoresponders

3 Ideas for Better Email Marketing Autoresponders 3 Ideas for Better Email Marketing Autoresponders

While a lot of work goes into email marketing, too many companies overlook their autoresponders. Some customers may skim or ignore pre-made messages, but when they contain useful information, they can greatly impact your relationship and shape the way you’re viewed. By using these ideas, you may see better success with your email marketing campaigns, […]

4 Signs It’s Time to Outsource Your Digital Marketing

4 Signs It’s Time to Outsource Your Digital Marketing 4 Signs It's Time to Outsource Your Digital Marketing

“Do it yourself” is often the mantra repeated over and over again to small business owners, especially when lack of time and resources come into play. At times, taking on more responsibilities seems like the only solution. More often than not, business owners choose a DIY approach or they may ignore their branding and digital […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.