Month: January 2014

High bounce rates can be very frustrating especially if you aren’t sure why consumers are leaving your site. Retargeting is an advertising method that addresses this issue. Retargeting is simply a process that allows businesses to reengage previous site visitors by showing them relevant ad content after they have left a site. When a potential […]

You probably think you know your target audience fairly well. You think you understand who they are and what kind of content they want. It’s an easy assumption to make, especially if you’ve been in business for a while. Even if you have a comprehensive understanding of your audience, it’s still important to present content […]

It’s likely that you have heard the old adage “less is more” at some point. Although this saying is a bit of a cliche, it can be helpful to remember when considering the length of your animated video. As viewers become more and more accustomed to the instant gratification of online content, attention spans are […]

We tend to talk a lot about key metrics when discussing social media strategy. How many times should I post? How many fans should I have? What is my reach? Of course, these metrics are an important piece of social media management, but they aren’t the entire picture. Effective social media strategies require a serious […]