When it comes to your website’s branding and graphic design, form and function are equally as important as your products and services. If your website doesn’t work properly, you are guaranteed to lose sales. If your website design is outdated, this can send the wrong message to potential customers. While your business shouldn’t jump on […]
Seth Godin, author of Permission Marketing has described email as “the most personal advertising medium in history.” Most business owners understand that email marketing is important, but they may not realize the importance of personalizing emails. If your email marketing campaign isn’t personal, then your business isn’t taking advantage of all this medium has to […]
Have you ever seen a website that looked so good, you find yourself wishing your company’s website looked the same way? Before you know it, you’re asking your web designer to reproduce a website that doesn’t meet your needs and doesn’t create conversions. If your website is not achieving the results you would like to […]
You are probably familiar with the importance of designing a proper company logo. Your logo is a symbol for your company. It helps customers identify your brand and often serves as the “face” of the company. As marketing evolves to meet the needs of changing technology and consumer habits, logos must evolve as well. Many […]
These days, savvy consumers have no patience or interest in reading the boring and obvious sales pitches that once defined content marketing. Brand managers are quickly learning that the key to content strategy is to create content that addresses the needs and interests of their target market. Over the last three years content marketing has […]
How is your business handling the task of managing your social media presence? Efficiently allocating your time is an important element when it comes to social media management. Too many businesses today spend the majority of their day creating and posting content to their social media accounts. In the scramble to constantly create and post […]
The holiday season is a time for joy and cheer, but it is also a great opportunity for your small business to gain exposure and reinforce your brand influence. With all the holiday spirit in the air, some companies are tempted to send out a simple “happy holidays” email and call it a day. Don’t […]
Just when you think you have mastered small business social media marketing, another new innovation comes along and bam–you’re back to square one. The truth is many small businesses are only covering the basics when it comes to their Facebook presence. While it’s nice to have a profile and a collection of fans, you could […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.