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Does New York Ave use AI with their work?

Review our philosophy and governance of AI at New York Ave.

Marketing by humans,
not robots.®

This trademark is an important representation of our approach to AI integration at New York Ave. In short, we use AI as a research partner and problem solver, not a replacement for the creative minds behind the work.
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Read governance

How we govern AI across services and teams:

AI is a way to improve the quality, increase the speed, and strengthen the performance of services.

It will not be a service unto itself.

AI is a powerful enhancement to existing workflow and an expansion of knowledge.

It will not become a dependency.

AI is an opportunity for increased clarity, creative experimentation, and deeper research.

It will not act as a shortcut.

AI is a way to broaden thinking, reduce mental blocks, and make work more efficient.

It will not do the work for us.

AI is path toward more connected processes, real-time insights, and tighter consistency.

It will not be responsible for QC.

AI is a tool for automating soulless, robotic steps in the creative process.

It will not act independently.

AI is a resource for answering questions, solving complex problems, and deeper thinking.

It will not substitute research.

AI is a partner to the process and an augment for the people who remain in charge of the work.

It will not replace our humans.

The marketing we do is people-centered.

In an increasingly robotic world, it is the human element that makes New York Ave so special. The marketing content we produce is fully custom work done by real humans, backed by industry-approved AI technology.
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Don’t just take our word for it...

Marielle B.
“My expertise is not marketing. New York Ave made it easy to keep people coming in.”
Richard D.
“The team at New York Ave is as passionate for my brand as I am, but infinitely more creative.”
Marty S.
“Finding and using New York Ave has been one of the best decisions we’ve made as a growing company.”

We custom configure marketing strategy with a modular service model.

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Our fourth generation system infuses marketing with media, strategy, and AI for the most dynamic approach ever.

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Leverage fresh ideas with an industry-agnostic approach.
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